Key Benefits of Adding an In-Store Radio System to Your Thrift Store
By James Conley, National Store Support Manager
Sets the mood for your store
By selecting the correct music for your store, you can create an inviting environment for your customers and give them a more enjoyable experience while shopping. You can add different genres of music playing at various times of day to appeal to your customer base.
Promote Sales/Color Rotations
You can inform your customers of current sales, upcoming sales, current color rotations, St. Vincent de Paul Society’s community programs, all through ads, promotions, etc., that can be created to play in between songs. This will help guide your customers throughout the store.
Increase Shopping Time
Studies have shown music, and promotions increase your customers’ shopping time, which adds to your average ticket price. By nature, customers wait for the next ad, the next promotion, to make sure they are getting the best deals.
Build Our Brand
What better way to promote all the programs St. Vincent de Paul has to offer than through ads that you can customize to play on your radio system. What is your local St Vincent de Paul doing? What events do you have coming up? Are you hiring? What benefits are there to working for St. Vincent de Paul? These are all ways to build the brand of St. Vincent de Paul.
Employee Morale
“Take care of your employees and they will take care of the business.” Music is always a great way to boost employee morale. Have fun with it!! Create some competition to allow employees to pick a favorite station if they win, etc.
Commercial Free
The best part of My In Store Radio is that it is commercial free! No unwanted ads! Only the ads you want your customers to hear!!!!
Music plays a significant role in our society, not only in retail, but in overall health. It helps to relieve stress and anxiety and create a feeling of well-being for our employees, volunteers, and our customers. It also can trigger feelings of pleasure and well-being, which in a retail setting increases total spending!
If you would like more information, you are welcome to contact My In Store Radio at (646) 968-0339.
We encourage you to check out other SVdP National Partners here: (https://members.ssvpusa.org/fundraising-development/national-partners/)
If you have questions or have a topic for a future Stores Corner article, please email our Director of Stores Support-Jeff Beamguard at jbeamguard@svdpusa.org.
