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Stores Committee

Key Benefits of Adding an In-Store Radio System to Your Thrift Store

Key Benefits of Adding an In-Store Radio System to Your Thrift Store 1200 628 Lori Pattison

Key Benefits of Adding an In-Store Radio System to Your Thrift Store

By James Conley, National Store Support Manager  

Sets the mood for your store

By selecting the correct music for your store, you can create an inviting environment for your customers and give them experience while shopping. Based on your clientele and the times they shop; you can add different genres of music playing at various times of day to appeal to your customer base.

Promote Sales/Color Rotations

You can inform your customers of current sales, upcoming sales, current color rotations, St Vincent de Paul Society’s community programs, all through ads, promotions, etc., that can be created to play in between songs. This will help guide your customers throughout the store.

Increase Shopping Time

Studies have shown music that appeals to your customer base in addition to ads and promotions that shout out deals increase your customers’ shopping time, which adds to your average ticket price. By nature, customers wait for the next ad, the next promotion, to make sure they are getting the best deals.

Build Our Brand

What better way to shout out all the programs St Vincent de Paul has to offer then through ads and promos that you can customize to play on your radio system. What is your local St Vincent de Paul doing? What events do you have coming up? Are you hiring? What benefits are there to working for St Vincent de Paul? These are all ways to build the brand of St Vincent de Paul.

Employee Morale

“Take care of your employees and they will take care of the business.”  Music is always a great way to boost employee morale. Have fun with it!!  Create some competition to allow employees to pick a favorite station if they win, etc.

Commercial Free

The best part with any type of In Store Radio you may choose to utilize in your store is that it is commercial free! No unwanted ads! Only the ads you want your customers to hear!!!!

Overall, music plays a significant role in our society, not only in retail, but in overall health. It helps to relieve stress and overall anxiety, as well as create a feeling of well-being not only for our employees and volunteers, but for our customers as well. It also can trigger feelings of pleasure and well-being, which in a retail setting increases total spending!

If you would like more information, you are welcome to contact My In Store Radio at (646) 968-0339.

We encourage you to check out other SVdP National Partners here: (https://members.ssvpusa.org/fundraising-development/national-partners/)

If you have questions or have a topic for a future Stores Corner article, please email our Director of Stores Support-Jeff Beamguard at jbeamguard@svdpusa.org.

 

Budgeting, Forecasting, & Measuring Your Way to Profitability

Budgeting, Forecasting, & Measuring Your Way to Profitability 1200 628 Lori Pattison

By Paul Ihlenfeldt, Director of Operations – North Central Region

At our National Assembly in August, we presented material on how to use data to measure productivity. I thought it would be appropriate to provide a detailed recap of the presentation and highlight several key strategies.

The non-profit thrift environment can be extremely unpredictable. You’re not always sure how much you are going to receive in donations and cannot always predict how or when it is going to sell. But we can reference trends and use those trends to plan and budget for improvement. If we do not establish a goal for improvement, we will not achieve improvement. We will only repeat what we have done and eventually lose what we have gained.

Our thrift stores not only provide low-cost products for our friends in need, but they also provide a significant amount of funding for our various programs that provide the support our Neighbors in Need (NIN) depend on. We have a huge responsibility to ensure our stores are consistently profitable and can continue to support the St Vincent de Paul mission in serving others.

The following is a high-level road map of key areas of focus to assist you in achieving success in your planning.

First, you will need to implement the color tag rotation and use a POS pricing system that can capture the data. The POS systems most commonly used are Thriftworks and Secure Retail. They both can provide sufficient data to be used in analyzing the key components of your business.

Second, if you have not already, you need to create a profit & loss statement for your stores. The financials should be broken out by store and totaled and summed together to understand the health of the organization’s profit/support centers. Profit & Loss (P&L) tells a story, and we should be reviewing that “story” monthly. The fundamental equation for the P&L is:

Revenue – Cost = Net Operating Revenue

Work with your accounting firm or your own in-house financial leadership to create this business tool if you are not already using it.

Budget Sales:

What do you want to achieve? Look at trends and what contributed to those trends and start with determining the revenue budget. Are there external factors? Road construction, weather, pandemic, lack of good applicants to fill open positions? Or are there internal factors? Inefficiencies in production, not enough produced causing high sell-through, employees taking vacations, not enough donations? If you correct these issues, how much more revenue will you generate? Put a plan in place to fix the correctable and budget the benefit.

Budget Expenses:

Start with payroll, which is your largest expense. Your store wages should be approximately 40% of its revenue. When including administrative payroll, your organization’s payroll should be approximately 50% of the revenue. Now, based on the revenue budget, you can determine the number of full-time equivalents or FTE’s you can employ. Always ask yourself, is the added payroll adding value and will the revenue cover the expense?

Review the Key Areas of Support:

I recommend looking at 5 key areas of production.

  1. Donations
  2. Warehouse/Logistics/Recycling
  3. Pricing
  4. Utility/Sales Floor Support
  5. Cashiers

Your revenue budget will drive what you need to support these areas of production. Pricing is the key position, and this is where we specifically refer to the metrics (financials) to understand the number of pricers needed to support our sales plan.

  • You can only budget more revenue if you have enough donations. Track the daily number of donors dropping off donations. The number of gaylords/containers you fill and the number the pricers empty. Remember those donations are free and are valuable in support of our mission.
  • Depending on the amount of donations and kind of donations, are you able to transport and store those items efficiently and effectively.
  • Determine the units needed to get you to your sales plan. We use this formula to forecast our production units:
    • Units=1.43(X*Y)
    • X=Units sold last year
    • Y=1. (your budgeted percent increase as a decimal)
      • Example: for a 7% increase would be 1.07
    • 43 coefficient X your forecasted units allows you to achieve 70% sell thru.
  • Determine the number of hours to allocate to pricing.
    • Hours=X/Y
      • X=Units to be priced to meet goal
      • Y=Hourly production target for pricer.
    • How many utility teammates do you need to run the carts to fill the floor? Determine the number of carts that can be put out per hour and set those goals with your team.
    • Based on the sales plan, do you have enough registers and cashiers to effectively move customers through the registers? Determine a maximum number of customers in line to call for assistance.

In conclusion, effective budgeting, forecasting, and measurement are essential for navigating the unpredictable landscape of the non-profit thrift environment. By setting clear improvement goals and utilizing data-driven strategies, we can transform challenges into opportunities for growth.

The practices outlined—such as implementing a robust POS system, developing detailed profit and loss statements, and strategically budgeting for both revenue and expenses—are vital in ensuring the sustainability of our thrift stores.

Your stores not only provide affordable goods to those in need but also generate crucial funding for our programs that support the community.

As we focus on key areas like donations, logistics, pricing, and customer service, we empower our teams to operate more efficiently and effectively.

Ultimately, our commitment to continuous improvement and careful financial management will allow us to uphold the St. Vincent de Paul mission, ensuring that we can serve NIN for years to come. Let us take these insights forward, implementing actionable plans that lead to sustained profitability and greater impact in our communities.

If you have questions or have a topic for a future Stores Corner article, please email our Director of Stores Support-Jeff Beamguard at jbeamguard@svdpusa.org.

Smart Shopping: The Benefits of Online Supply Shopping for Thrift Stores

Smart Shopping: The Benefits of Online Supply Shopping for Thrift Stores 1200 628 Lori Pattison

By Viktoriya Kotyash, Store Manager – West Region – Diocese of Sacramento

Many stores still rely on petty cash rather than business credit or debit cards for purchasing supplies. They designate employees or volunteers to visit local store chains to buy general supplies. This can be beneficial to support local stores that support your store’s mission.  When this isn’t the case, stores can greatly benefit from having products delivered rather than making these purchases in person. Here are a few reasons why you should consider it:

Safety Benefits:

  1. Reduced Liability: Employees and volunteers face lower risk of theft and accidents while traveling, especially in unfamiliar or dangerous areas and bad weather.
  2. Lower Risk of Injury: Heavy lifting, navigating crowded stores, or dealing with bulky items can lead to injuries. Online ordering allows items to be delivered directly, minimizing the need for physically handling them until they arrive.

Other Benefits:

  1. Time Efficiency: Staff and volunteers can focus on the store’s mission and operations rather than spending time shopping for supplies. This efficiency can lead to better allocation of human resources.
  2. Cost Savings: Online shopping often provides access to competitive prices, tax exemptions for non-profits, discounts, and bulk purchasing options, which can help stretch the store’s budget further.
  3. Wider Selection: Online platforms usually offer a broader range of products, including specialized items that may not be available locally. This can be particularly useful for finding specific types of equipment or supplies.
  4. Streamlined Inventory Management: Online ordering systems often offer features like automatic reordering, tracking of past purchases, and inventory management tools.
  5. Convenience: Online ordering allows for easy comparison of products, prices, and reviews, enabling more informed purchasing decisions without the need to physically visit multiple stores.

Retailers to consider: 

  1. Amazon Business: (National Partner)

-Offers bulk purchasing options and discounts on a wide range of products.

– Free shipping on eligible items with a Business Prime account and quick delivery at times as soon as the same or next day.

– Access to business-only pricing and analytics tools to track spending and optimize purchases.

The Amazon Tax Exception Program (ATEP)

Best For: General supplies, office equipment, cleaning products, and miscellaneous items.

  1. Sam’s Club or Costco:

– Access to bulk purchasing, which is ideal for stocking up on essentials at a lower cost.

– Savings on shipping with business memberships.

Best For: Bulk items, office equipment and supplies, and janitorial supplies.

  1. Uline:

– Offers a wide variety of essential items like shelving, storage bins, and packing materials.

– Fast shipping and dedicated customer service for businesses.

Best For: Production equipment, shelving, storage solutions, and cleaning supplies.

  1. Store Supply Warehouse (National Partner)

– Specializing in store fixtures, displays, and retail supplies.

– Known for their wide selection, competitive prices, and customer service tailored to the needs of small businesses, including thrift stores.

-Special pricing and branded items for SVdP.

Best For: Mannequins, clothing racks, shelving units, hangers, and other items necessary for retail stores.

  1. Magnalite Catholic – SVdP (National Partner)

– Offering St. Vincent de Paul branded merchandise.

Best For: Prayer cards, medals, banners, and branded clothing or linen.

  1. Grainger:

– Extensive inventory of industrial supplies, tools, and safety equipment.

– Offers fast shipping and bulk purchasing options.

– Specialized products that are often difficult to find elsewhere.

Best For: Maintenance supplies, safety equipment, and industrial tools.

  1. Home Depot or Lowe’s:

– Large selection of tools, hardware, and building materials.

– Discount programs and credit lines available for businesses.

– Online ordering with in-store pickup options.

Best For: Tools, hardware, building supplies, and fixtures.

  1. Nonprofit-Specific Suppliers: TechSoup (technology and software) and Good360 (surplus goods).

– These suppliers cater specifically to nonprofits, offering deep discounts on software, hardware, office supplies, and more.

– TechSoup provides software and technology at a fraction of the retail price.

– Good360 offers access to donated goods from major corporations.

Best For: Technology, office supplies, and donated goods.

By leveraging these retailers, stores can maximize their budgets, streamline operations, and access a wide variety of equipment and supplies.

If retailers are interested in learning how to become a National Partner, encourage them to reach out to Director of Stores Support Jeff Beamguard.

__________________________________________________________________________

These best practices and processes are available through the revised National Store Committee website, https://thriftstores.ssvpusa.org.

National Store Committee members are available in each of your regions as mentors and guides to assist you. https://thriftstores.ssvpusa.org/about-us.

If you have a topic that you would like addressed in a future Stores Corner article, please e-mail our Director of Stores Support Jeff Beamguard at jbeamguard@svdpusa.org.

 

 

Your Store Operation – A Daily Living, Working Journey in Faith

Your Store Operation – A Daily Living, Working Journey in Faith 1200 628 Pam Hudson

By Rick Bologna, Austin Diocesan Council Stores Director – South Central Region

Is your store whizzing along and doing well or struggling to survive? Either scenario, your store operation is a daily living prayer, a journey in faith!

From Vincentian volunteers, hired staff, donors, vendors, Council/Conference leadership and customers alike, each individual and day, is a gift from God.

It is all from the perspective of how you choose to view your operation. Is your operation strictly a business venture or do you find the Lord in your day-to-day operations?

In the grand scheme of your operations, there are normal mundane, operational tasks which we deal with daily. Amongst these normal day-to-day happenings, are the opportunities where we can meet the Lord.

Valued professional relationships amongst store staff, volunteers, Vincentians, and customers, are built within your organization through mindful and conscientious collaboration daily.

In life, athletics, business, and the arts, when remarkable things occur, some people may speak about luck. There is a poignant definition of luck; “when opportunity meets preparedness.”

Let us focus on the bigger picture. What is true success?

The true success we find in the ordinary of each day is in the preparedness. Each day your team is focused on taking care of the needs of that day in your store operation.

The daily mundane things do not always go perfectly; picking up donations in the truck and unloading them in the extreme heat or cold; taking in donations in various types of weather; sorting and organizing products in the warehouse; moving products throughout your campus to create space for additional arriving products; cleaning, testing, hanging, and pricing of product; the stocking of shelves and racks throughout the store; greeting customers; checking customers out at the register; building our SVdP culture through kindness; and seeking to recognize the face of Christ in every person we encounter; troubleshooting issues with computers and registers; grabbing carts from the parking lot and returning them to the store. These daily actions, your works, are the ordinary of each day. It is in these daily works where the preparedness of success is being built.

It is through the consistent ordinaries of each day that we succeed in the Lord’s work. Sure, there are times when we may not feel up to par, taking on the responsibilities for a day. Somehow, some way, we find the strength to power through. The good Lord gives us the strength to continue His works because He knows how many people are touched through our efforts and our store mission.

Your SVdP store allows people to shop and stretch their dollars for their needs. Each day’s sales are an important result, but we can choose to win every day in the Lord’s presence through the consistency and preparedness within the ordinary of each day.

It is in the ordinary where we find the extraordinary! How do we find that extraordinary? We find the extraordinary by keeping our hearts, mind, and eyes open and focused on the Lord’s presence in our lives.

A daily, living, working journey in faith!

~~~~~~

National Stores Website Resources

Proper SVdP Store Operations are critical for monetary success to advance your overall Vincentian mission of your Council or Conference.

Our stores are missions that need to be run with good business practices. These best practices and processes are available through the revised National Store Committee website, https://thriftstores.ssvpusa.org.

National Store Committee members are available in each of your regions as mentors and guides to assist you. https://thriftstores.ssvpusa.org/about-us.

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Resources to Open/Expand a Thrift Store

Resources to Open/Expand a Thrift Store 1200 628 Pam Hudson

Finding resources to open a new thrift store or expand/invigorate an existing operation can be easier than you think. Why do it alone?

A great way to save time, avoid undue risk, obtain expert advice and guidance is to access the SVdP National Thrift Stores website (https://thriftstores.ssvpusa.org/) where you will find a wealth of information from thrift store veterans who are glad to share their knowledge and experience with fellow Vincentians.

It takes more to open a successful thrift store than enthusiasm, hope, and a prayer. As the cliché goes, the devil is in the details.

A successful operation requires a great deal of pre-planning and investigating as well as examining sources that have the content needed. The website provides many of these answers.

The home page features expandable topical sections that include Opening Your Store; Training/Development; Resources; Merchandising; Marketing/E-Commerce, as well as a Contact Us link. Each topic has a dropdown menu that includes detailed operational examples and illustrations that can be downloaded and tweaked for your specific needs.

In addition, Production Training Videos are viewable and downloadable to assist in staff training under the Resources topic.

Video Topics include How to Take Donations; Sorting and Hanging Clothing Station; Accessories, Shoes and Linen; Houseware Pricing; Clothing Pricing; & Furniture.

Using these videos for staff training refreshes and reinforces the expectations for paid employees and volunteers. They are great tools available to your management team.

The Stores website includes detailed examples and workable charts for operational procedures, store layouts, interior and exterior signage requirements, and a variety of other resources available, just to mention a few.

The Members of the Thrift Store Committee offer direct contact options. You can find your region’s store committee member by selecting About Us in the upper right corner of the webpage above. You can also schedule a visit to a National Model Training Store for assistance. Both options provide guidance and expertise of what a successful thrift store does and how it presents our Mission and Goals.

You can contact Jeff Beamguard, Director of Stores Support at the National Office. Jeff’s email is jbeamguard@svdpusa.org or call (720) 775-5376.

——-

We hope you are planning to attend the National Assembly in August in Phoenix, AZ.

The National Stores Committee has planned a GREAT program for you.

On Wednesday, August 14, 2024, the program will include presentations from Dr. Ken Snyder with the SVdP Phoenix Dental Clinic, an update on the 2nd National Store, a Store/Conference testimonial, learn about Recycling Dilemmas, and what is happening at SVdP in Eugene, OR.

Following our daylong program, there will be two opportunities to visit the National Store in Avondale, AZ. Transportation will be provided, but reservations are required due to space limitations.

Workshops are planned for Thursday afternoon. Topics include merchandising and store layouts, making a simple budget, how to increase customer count, how to measure productivity, Point of Sale (POS) and training new employees.

We encourage you to talk to your store managers and leadership about attending the National Assembly. It is a wonderful opportunity to network with and meet others around the country to share best practices.

—-

If you have questions or have a topic for a future Stores Corner article, please email our Director of Stores Support-Jeff Beamguard at jbeamguard@svdpusa.org.

 

Stores Corner: Donation Partnerships

Stores Corner: Donation Partnerships 1200 628 Pam Hudson

Stores Corner: Donation Partnerships

By Mike McClanahan, Mountain Region: Diocesan Council of Phoenix

Every so often, we review donations coming into our thrift stores. We compare quantity and quality month by month, versus the previous year’s data. After a recent review, we noticed that we were trending in a negative way on thrift store donations, especially in furniture. Numbers were down versus last year’s collections. What’s causing this trend? Is it the economy, inflation and people hanging onto their furniture and clothing longer because of the economy?

How can we improve our current trend?

Then I remembered a former mentor from my corporate retail days, who had great wisdom. One of his favorite sayings was, “think like a customer.” I thought about it and decided to go to the nearest furniture store with some business cards. I talked to the store manager and I was surprised to learn what their customers ask all the time, “Will you take my old furniture once you deliver my new furnishings?” Of course, this furniture store doesn’t and therefore the customer has to either take their stuff to the dump or donate it.  I asked the store manager if I could place St. Vincent de Paul business cards by the register in a little stand-up frame with our pickup flyer with information for their customers. The store manager approved and was thrilled to be able to give to his customers an option for their old furniture.

With that win in our pocket, I proceeded to have my team of store managers go to various furniture and appliance stores to see if we could display our pickup information and business cards at their store. My team was pleasantly surprised to see every business embrace this concept and let us display our flyer and cards.

Our furniture donations have turned around in a positive way with this strategy.

Creating a win-win situation is always a great thing. We found a way to improve a negative trend and resolve an issue.

Our mission to support St Vincent de Paul will never end; sometimes it just needs a little innovation.

——-

We hope you are planning to attend the National Assembly in August in Phoenix, AZ.

The National Stores Committee has planned a GREAT program for you.

On Wednesday, August 14, 2024, the program will include presentations from Dr. Ken Snyder with the SVdP Phoenix Dental Clinic, an update on the 2nd National Store, a Store/Conference testimonial, learn about Recycling Dilemmas, and what’s happening at SVdP in Eugene, OR.

Following our daylong program, there will be two opportunities to visit the National Store in Avondale, AZ.  Transportation will be provided, but reservations are required due to space limitations.

Workshops are planned for Thursday afternoon.  Topics include merchandising and store layouts, making a simple budget, how to increase customer count, how to measure productivity, Point of Sale (POS) and training new employees.

We encourage you to talk to your store managers and leadership about attending the National Assembly.  It is a wonderful opportunity to network with and meet others around the country to share best practices.

If you have questions or have a topic for a future Stores Corner article, please email our Director of Stores Support-Jeff Beamguard at jbeamguard@svdpusa.org.

—-

Wage Justice

Wage Justice 1500 1125 Kristen Blacksher

By Lori A. Malcom, Director of Retail Operations
Northeast Region – Council of Boston

Employee wages are one of the store’s largest budgeted expenses. How do you know if you are paying a just wage?

Overpaying for a position is just that, overpaying, the cost for which is quantifiable. If you know what the wage should be.

Underpaying a position can be even more costly. High turnover rates have a negative effect on the bottom line, as well as employee morale. So, what should you do?

First you need to understand that for most of our non-exempt positions, minimum wage is not meant to be a living wage for our employees. Minimum wage fluctuates throughout the USA. States adjust the federal minimum wage ($7.25 per hour) for cost-of-living considerations within the states however, many states use the federal minimum wage for their state. This can make determining where you stand with your wages very daunting.

Thankfully, there are resources if you are open to the objective data they provide.

Recently the Council of Boston subcontracted a comprehensive wage survey of all positions and targeted the mid-range for all positions.

Job descriptions including job duties, responsibilities and accountability were produced, and submitted to the contractor. The contractor used a very comprehensive and detailed approach, including national, regional, and local employment databases.

The result was a compensation report for each job description. In our case, we were a little more than 10% under the midrange, overall.

Some positions were close to the midrange, where others were under.

This was quite a revelation. We used this tool to make recommended changes to our wage scale, and budgeted increases beginning October 1, 2023.

Our employees have been very gracious, and the atmosphere is incredibly positive. We have reduced our unfilled positions by 75% and our employee turnover has almost disappeared.

The cost for this wage survey was $6,000 for sixty-six employees, which may seem like a lot to spend, but it has been an extremely helpful tool for us.

Although some best practices can be regional, this one applies to all regions regardless of the demographics surveyed.

—–

We hope you are planning to attend the National Assembly in August in Phoenix, AZ.  The National Stores Committee is actively planning for a great program for you.

In addition to our daylong program on Wednesday, we will have opportunities to visit a store and have workshops planned for Thursday.

Topics may include small and large store issues like merchandising, budgeting, POS, advertising, training, store layouts, budgeting, staffing, volunteers, productivity, vehicle tracking, E-Comm, loyalty cards and voucher processing, vehicle tracking.

We encourage you to talk to your store managers and leadership about attending the National Assembly. It is a wonderful opportunity to network with and meet others around the country to share best practices.

3 Ways to Build a Dream Team and Keep Rockstar Employees

3 Ways to Build a Dream Team and Keep Rockstar Employees 1080 1080 Kristen Blacksher
By Brooke Trick-Senior Director of Retail Operations
North Central Region – District Council of Madison

Hiring and retention are hurdles for many organizations as we navigate this modern work environment. Businesses are becoming more creative in how they hire and retain employees. Employees’ views and expectations of the work environment are shifting. Burnout and dissatisfaction at work are high. As employers, we need to change course to a more people-centric work culture.

Here are three ways to keep your employees engaged, increase morale and improve loyalty while adding to your bottom line:

1. Maintain competitive salaries and wages

  • Evaluate your local market every 2 – 3 years and adjust the pay schedule to ensure your employees feel valued and are fairly compensated.
  • Know the cost of living in your area and surrounding communities. Employees’ wages should cover their basic living expenses so that they themselves do not need to use your charitable services.
  • Factor in an employee’s experience, skills, performance, tenor, reliability and productivity in salary and wage discussions.
  • Be transparent with your salary structure. Employees should know and understand their earning potential and growth opportunities. If employees do not see attainable promotions or advancements, they will look elsewhere.

2. Keep open lines of communication

  • Provide regular performance feedback and set clear expectations.
  • Employees crave feedback! They want to do an excellent job and know that they are appreciated. Regular performance reviews allow managers to outline employees’ opportunities for growth and development.
  •  Welcome employees into discussions and decision-making processes.
  • Team building and collaboration give employees the opportunity to be heard — one of the most powerful motivational forces in human nature! When employees don’t feel like they’re being heard they may feel resentment, withdraw from work or disconnect from coworkers. Employees who are actively involved in their organization have an increased sense of belonging and a more positive view of their workplace.

3. Invest in workplace happiness and employee wellness

  • Have a supportive management team that encourages open communication and transparency. Hold weekly departmental meetings where you can update employees and hear feedback.
  • Offer opportunities for professional development and career growth within the organization.
  • Recognize and celebrate employees’ achievements in a variety of ways: in-person, individually, and in front of their peers. Some ways to celebrate an employee’s achievement are highlighting an “Employee of the Month,” acknowledging work anniversaries, or having an incentive program for when sale/production goals are met and/or exceeded.
  • Provide mental health resources and quality resources to employees. Consider hosting workshops for departments or groups that will help foster teamwork and create a positive work culture.
  • Organize events or projects that promote employee participation and camaraderie. Have a company picnic or celebration once a year where everyone involved in the organization gets the opportunity to talk with one another. Include staff in a group project like a special advertisement or other public facing information.

When you have open communication, include employees in work processes, and show that you care for employees’ well-being, you cultivate a work environment that not only attracts and retains top talent but creates a committed workforce to help drive business.

THANK YOU to those who attended the Mid-Year meeting in St. Louis, MO. We hope you are planning to join us in August when we gather for the National Meeting in Phoenix, AZ!

If you have a topic that you would like addressed in a future Stores Corner article, please e-mail our Director of Stores Support Jeff Beamguard.

How Can Facebook and Instagram Help My Thrift Store?

How Can Facebook and Instagram Help My Thrift Store? 1200 628 Jill Pioter

By Bryan Engel, Director of Operations
Diocesan Council of Pittsburgh, Eastern Region

If your Marketing budget is on the lower end (or nonexistent), you may not feel like there are any opportunities to promote your stores. What can you do if you cannot afford billboards, radio, TV, or even newspapers? Have you tried free social media platforms like Facebook and Instagram? For thrift stores, these platforms offer opportunities to connect with customers, showcase products, and ultimately drive sales. Let’s explore the benefits of social media marketing (particularly on Facebook and Instagram) for thrift stores:

1. Increased Visibility and Brand Awareness (free)

Social media platforms boast billions of active users worldwide, providing thrift stores with an expansive audience to showcase their unique offerings. By maintaining an active presence on Facebook and Instagram, thrift stores can increase their visibility and reach a larger audience beyond their physical location. Consistent posting, engaging content, and strategic use of hashtags can help boost brand awareness and attract potential customers to your store. What is consistent posting? At least three posts per week — at most, 3 – 4 posts per day.

2. Showcase Unique Inventory (free)

The great thing about the inventory  in your store is that you only have ONE of that item. Use Facebook and Instagram to create FOMO (Fear Of Missing Out). If someone wanted to buy an item that they missed out on, they will be checking their feeds more regularly for the deals and inventory that you have to offer. So, make sure that you are posting those rare finds.

3. Targeted Advertising (paid)

One of the most powerful features of social media marketing is the ability to target specific demographics based on interests, location, and behavior. Thrift stores can leverage this feature to tailor their advertising efforts and reach audiences most likely to be interested in their products. By refining targeting parameters, thrift stores can ensure their marketing efforts are reaching the right audience, maximizing the return on investment.

For our Mattress ad in Pittsburgh, we targeted: 10-mile radius from each store,
less than $50k income, and looking to purchase a mattress or box spring within the next year.
For the store’s ad, we targeted specific zip codes around each store.

4. Engage with Customers and Build Community (free)

Social media platforms foster two-way communication, allowing thrift stores to engage directly with customers and build a sense of community around their brand. Responding to comments, messages, and tags promptly demonstrates excellent customer service and encourages meaningful interactions. Building a loyal online community not only drives repeat business but also generates word-of-mouth referrals as satisfied customers share their experiences with others.

5. Drive Traffic to Physical Store Locations and E-commerce Platforms (free)

While social media provides a platform for showcasing products, its ultimate goal for thrift stores is to drive traffic to physical store locations or e-commerce platforms. Incorporating location tags, store hours, and directions into posts makes it easier for customers to find and visit the store.

If you need help with writing your ads or promoting your stores, I suggest Chat GPT or an outside agency. In Pittsburgh, I use Chat GPT (a free and paid service … I use the free version) to write or give me ideas on the best way to reach customers or write a message. You can also search your local area for advertising options. Overall, there are a lot of advertising opportunities out there. If you are not doing it now, you need to find the time to start. Social media is a FREE option that will benefit your stores immediately.

Hopefully you or another SVdP Council/Conference/Store member will be attending the Mid-Year Meeting in St. Louis, MO in March. Please consider attending the Stores Meeting on Wednesday.  Agenda here.

Thrift Store Staffing Models & Engagement

Thrift Store Staffing Models & Engagement 1200 628 Jill Pioter

By John Thelen, Mideast Region – Diocese of Lansing

Throughout the country, there are three SVdP Thrift Store Staffing Models. Stores are either staffed by paid employees, staffed by volunteers, or some combination of the two. Whichever staffing model is used, a key factor in a store’s success is staff engagement. If staff/volunteers are not invested in the work of our great mission, the store will not reach its full potential.

It is important for staff/volunteers to be aware of our mission. Why do we do what we do? Let us be honest, sorting socks and underwear is not a very glamorous job. However, when you know why you are doing what you are doing, it makes the most tedious jobs tolerable.

What might help keep your staff/volunteers engaged? Make sure they are aware of your store’s mission. What do you do with your store proceeds after expenses are paid? In addition to providing employment/volunteer opportunities, do you help our Neighbors in Need with clothing, furniture, and household items? Does your store have a food pantry or assist Neighbors with rent, utilities, prescriptions, car repairs, etc.? Make sure everyone is aware of the types of assistance your store provides.

Another way to increase engagement is regularly (monthly) sharing pertinent statistics that staff/volunteers might find interesting, including the total number of donations received, total number of requests for assistance, and gross sales for the month. Maybe list the statistics you would like to share by month, showing every month of the fiscal year for comparison purposes.

Celebrate your successes. You can always find a reason to provide some type of treat to your staff/volunteers.  If you hit a high month in donations or sales, put a sign in the break room and pick up Klondike Bars and tell staff/volunteers to help themselves from the freezer. Be sure to have enough to cover all shifts for a particular week. Maybe grill hot dogs/brats and provide chips when the weather is conducive to grilling. Most people like pizza — let staff know you will be providing pizza to say ‘Thank You’ for all they do to support our mission. Maybe have an annual Christmas Dinner after work and invite staff/volunteers and guests. Share a brief program letting everyone know the impact they are making to help our Neighbors in Need.

If your staffing model does not currently include volunteers, think about reaching out to your parish members to make them aware of volunteer opportunities. Personally invite parishioners to a group gathering at your store to let them know the types of volunteer activities you have available. If you are not sure who to ask, start the process by going through your parish pictorial directory. This will help recognize people that you think might be interested in supporting our SVdP mission. Another volunteer recruitment option is a short bulletin notice in neighboring parish bulletins. You might consider sending it to other denominations to collaborate with the churches in your community.

Volunteers are great advocates to tell our story in the community. If your volunteers feel engaged, they will tell/invite others to become involved. When they are engaged, they feel more committed to showing up for their shift(s). Make sure your volunteer shifts are manageable lengths of time and encourage your volunteers to take a break partway through their shift to converse and build relationships with other volunteers. Once they get to know one another, they look forward to coming in.

Provide snacks in the break room. Maybe offer individual bags of snacks, chips, crackers, fruit snacks, peanuts, pop, coffee & water.

If you have a large number of active/regular volunteers, make sure the volunteers know what they are scheduled to do when they arrive. Either post a schedule or have someone assigned to let them know what you would like them to do for their shift. To know who will be there on a particular day, create a schedule for the day/shift, so you are aware of your workforce for each shift. If volunteers know they will not be able to come on a particular shift, have a monthly wall calendar where they can note if they will not be coming for a particular shift.

Volunteers & staff can be great advocates to tell your story in the community.

Hopefully you or another SVdP Council/Conference/Store member will be attending the Mid-Year Meeting in St. Louis, MO in March. Please consider attending the Stores Meeting on Wednesday.  An agenda is included in this article. New this year will be a Stores Committee table in the Vendor area on Wednesday and Thursday. Please stop by to meet and talk with some of the Store Committee members.

If you have a topic that you would like addressed in a future Stores Corner article, please e-mail Jeff Beamguard, Director of Stores Support.

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